Just some little things to keep in mind, like don't be on the defensive if you're not being attacked. Don't say an idea isn't crazy if no one's said that it is.
Don't tell the press you hope they're going to print factual information and not lies. It's offensive.
Don't call people stupid or ignorant just because they disagree with you. I'd like to say don't think like that, but I'll settle for don't say it out loud.
Don't sell so hard. Sell more effectively.
Either be campaigning or be fulfilling your duties. Do not try to do both simultaneously. You will do both poorly.
Don't ever, under any circumstances, use the word "synergy" or any variants. Just don't. Trust me.